Efficiency and time-management are crucial to running a successful business, no matter the size. While this seems to to be a generally accepted principle among business owners, few see their own fault in regards to inefficient and nonspecific marketing.  They buy radio ads, send mailers to a huge mult-zip code area, or try blanket local paper advertisements crossing fingers and hoping the right people will see the ad and respond with a purchase. 

Target Marketing - Nuclear vs. Strategic Advertising

Traditional advertising that many of us are used to (as mentioned above) is similar to a nuclear blast. It hits the target, but wastes so much else.  Newer methods pf marketing allow for a strategic target market of just the kind of customers you want. You don't waste money reaching a group of people who aren't a good fit for or won't be interested in your product or service. However, you CAN reach specific people with specific incomes who ARE intersted in the exact service or product your business sells. You can even target people who buy from competitors.  Wow ! Additionally, this type of marketing is affordable even on a small business budget. 

Did you know that you can even tarket specific people who have visited your website or clicked on a Facebook ad. You can also create targets based on your current list of customers or clients which allow you to find an audience very similar in demographics to your current customer base.

Do you have a group of customers who are your regulars, ones that love your business, ones that pay on-time gladly and think of your product or service as a great value?  You can now reach more of THAT type of customer through target marketing.   You have got to try this !I This method of advertising and promotion is efficient, cost effective and affordable. It leads to great success when done correctly and consistently.  

In 2015, during a conversation over McDonald's filet-o-fishes, Donald Trump gave Jared Kushner the task of managing his Facebook advertising. This proved to be one of the best decisions Trump made during his campaign. Kushner set up shop in an unimpressive San Antonio office building, and, with one hundred employees, led Trump's vast social media campaign that won him the White House. You can read the article about this in Forbes Magazine here. 

Trump and Kushner were able to win the United States Presidency using target marketing and marketing analytics. What are you doing to reach the people who need your good or service? Instead of wasting time sending mass emails and promotions, find those who want to hear from you and watch your business grow. 

Read the 7 Lessons from Trump's Social Media Strategy You can Use for Your Business.

An interview with Jared Kushner, the President’s son-in-law appeared in Forbes Magazine just after Trump’s stunning win in the election. The article was entitled,

How Jared Kushner Won Trump the White House.
Now you may or may not like Trump for any number of reasons on either side, but everyone admits it was a shocking win. How did he do it and what can learn from his campaign strategy that can apply to your small business digital marketing and specifically your social media marketing strategy.

Here are 7 takeaways from the article in Forbes Magazine. These conclusions and others that are similar can be found other places as well across the web, but I’ll source my points using the one intriguing article in Forbes.

Here’s what can be applied to your small business digital marketing & social media marketing that’s been proven to work.

1. Social Media is the best way to communicate your message on the internet (A Great Website Alone is Not Enough.)
From Google AdWords to websites and retargeting efforts, there are a plethora of ways to communicate online.  Most small businesses and their leadership conclude that a great looking website with a fantastic home page or online video section is enough.  Many erroneously believe they can throw in a Facebook page with pictures from last month’s office party or some braggadocios claims of being better than the guy down the street and their small business is all set with online marketing.  If they happen to post some Hootsuite or Buffer generated content, then they think they are advanced.

Like Trump’s opponents and specifically Hillary who spent about twice as much as Trump on her campaign, these type methods on their own lead to a lack luster and losing strategy. The article mentions that Hillary followed the Obama digital marketing / social media playbook, which was advanced for 2012. However, according to the article, much has changed with social media and digital marketing since 2012.  Fantastic websites aren’t enough anymore. You must take full advantage of social media and specifically Facebook to succeed in today’s marketing and competitive atmosphere. What is your social media strategy and how can you learn from this winning strategy? How much traffic does your website have without social engagement?

2. If you must pick one social media channel, use Facebook.
According to the article, the decision that “won the presidency for Trump” happened on Trumps private 757 the previous November in 2015. Trump and Kushner were conversing about the campaign’s lack of use of social media over McDonald’s Filet-O-Fish sandwiches.  Trump asked Kushner then and there to take over his Facebook initiatives.  

Kushner called some friends to help him learn how to set up some Facebook advertising. He experimented first with Trump merchandise. I assume specifically it was hats.  Within a very short time they want from selling $8000 worth of merchandise a day to $80,000 per day.  Kushner knew Facebook was the key way to communicate all the messages to the masses.  How are you reaching the masses in your target area using Facebook? How consistently strategic are you?  You can check out a social media usage comparison graphic here.  

3.  Slogans and Themes Work Great
I am sure you noticed like I did that simple slogans and themes worked great for this candidate.  Again, agree or disagree is not the point here, but from MAGA to Crooked Hillary to Drain the Swamp, it seemed during the election (and even since in his presidency) every few weeks brought a new slogan or theme which was repeated over and over on Facebook where it was then shared by millions of followers and went “viral.”  How are you using slogans and themes to captivate your target audience and shape their conversations and thinking?

4. You Probably Shouldn’t Attempt to Do It Yourself
Although Trump may or may not (depending on your perspective) seem very capable with his Twitter account, according to the article, Trump is a print kind of guy even to the point of handwriting notes which his assistants scan and attach to emails. He really isn’t a techie kind of person. He also was obviously extremely busy. Trump delegated his Facebook initiative to others to carry out for him. 
He and his team provided the ideas, the content and the themes, but others made it happen.

​What capable and strategic person can you delegate this extremely important task of online communication to and expect results? Is the return on investment worth allocating budget dollars toward for your small business? Many small business owners opt to delegate to an assistant or front office person who isn’t a marketer or one who is following online marketing trends and best practices. The dollars saved probably aren’t as much as the extra revenue to be gained from potential customers you’re missing out on.

5.  Dollar for Dollar there is no better way to reach people with your message
Trump spent about half of what Hillary spent on this election. Conventional wisdom and history itself said that the candidate that spends more always wins.   However, we know that in this case like so many others with this election, the status quo was upended.

Data-driven decision-making, the low cost of Facebook advertising compared with other traditional marketing costs and the power of social sharing kept the costs low in comparison.  Even with less spending, the campaign could reach more of the exact people they knew would be ideal Trump supporters with a message they knew would resonate with them. 

Through robust Facebook advertising features, they could stay in touch with them day after day for thousands less than traditional means of staying in touch with supporters such as direct mail campaigns, phone calls or tv ads. Are you spending way too much on conventional forms of advertising like direct mail, radio, billboards etc. when you could save money and reach more of the right people with your message? Have you compared the costs?

6. Make decisions about online and social media use based on data, not gut feelings
Eventually Kushner took over the campaign’s Facebook data management.  Through only about 100 workers analyzing data in an undescriptive looking building in San Antonio, Kushner could make decisions on marketing and spending with pin-point precision. What about your decisions for marketing? Are they based on data? Do you know your Facebook page usage trends? Do you know how many website hits you’ve had in the last six months? Do you know what pages are being visited and have you thought about how to improve those pages and add calls to action to capture more interaction and engagement?

7. Figure out who your target audience is and reach out to them with messages that resonate and engage.
As the data kept rolling in, Kushner and his team could continually hone their spending, their target audience, and reach them through Facebook.  He could tell which messages people responded to better, which issues mattered most and what was most relevant in their supporters’ thinking on any given day. He could spend money strategically to reach narrow segments of their audience with specifically crafted messages saving money by not spending on mass media to reach people who didn’t care about a theme or cause.
 
The article quotes the former CEO of Google, a Hillary supporter, “Jared understood the online world in a way the traditional media folk didn’t. He managed to assemble a presidential campaign on a shoestring using new technology and won. That’s a big deal. “How well do you know the people most likely to respond to your message? How are you crafting your messaging to captivate and engage them?
 
Summary Conclusions for your Small Business Digital Marketing and Social Media Marketing Strategy

• Flashy websites with bells and whistles are not enough. In fact, some are probably over done especially if you are not connecting with your specific target audience on social media throughout the week.
• When it comes to social media, Facebook is the best option.  Utilize your time and energy by focusing on Facebook. Twitter can be important for some, but spend your money on Facebook.
•  Pick some slogans and themes monthly and speak to those themes to your target audience.  Spend some money to reach people outside of your current followers and compel them with good information to follow your page, visit your website and eventual connect with you personally as a customer or client. Those who don’t come to your particular small business will still be educated in your specialty area if you content is good. This will help credential you as the local expert and keep you “First in Space” in your marketplace. Your efforts online won’t be wasted.  They will pay off by raising awareness, appreciation, your authority and eventually helping you acquire leads. Watch the video on how this works here.
• Dollar for dollar, there really isn’t a better way to reach your current business customer community and the people outside your current clientele with a heightened awareness of your business. You can speak to the issues that your exact target market faces. You can help them solve the problems they face that you and your business have the answers to. Instead of trying to out-wow the competition with your advertising, you can speak directly to those who are looking for your expertise by reaching narrow segments of your market space for less money spent.
• You can see the results through data and make decisions on spending and messages that are accurate and not just feelings.
• What can you do better with your Facebook page and other web properties? Some are using them to reach millions and others neglect them.

At Purpose Launch, one of our biggest objectives is to help small businesses like yours utilize the full power of digital marketing at the best prices possible.  Don’t try to DIY unless you have professionals on your staff. If you do have some capable people, great, have them check out our Launch Library for helpful DIY information.

Also, subscribe to our weekly digest of digital marketing best practice articles from around the web. We call it The Fuel Tank. Click here to see this week’s edition and sign up to get a free copy in your inbox each week. 

 We encourage you though to dedicate some financial resources to your online marketing. This commitment will help insure you and your team are accountable to use the tool effectively and consistently.  You will reach your community in a whole new way like never before.

Get in touch with me and let’s have a conversation.  I would love to be of help to you and your business.

Watch our short videos to learn more about how this type of marketing can work for your business.  Click Here. 

​Read the article referenced above: 
​How Jared Kushner Won Trump the White House - Read the article in Forbes Magazine

Posting to Facebook is great! You can engage customers, share new ideas, and promote your business. If you post the right way it can be very effective! Here are 3 posting errors that you should watch out for. 






1. Do not use too much punctuation!!!!!!! or too MANY CAPS........

Punctuation is great!!!! It gets the little voice in every person's head to either yell!!! or question???? But it can take away from your message............. DO YOU GET WHAT I'M SAYING??????  It can be ANNOYING.

Keep your punctuation and capital letters to a minimum. 

2. You do not need to engage every person in every post.

It is ok to sometimes post something to a targeted group of people!  A lot of people who post to Facebook try to engage every single person who likes their page. This can actually minimize the amount of specific helpful information you can post. Think of your audience in various segments understanding the needs and questions of each. Post in a balanced way with a good mix of info for all groups. 

Take the time to establish a target group to attract with a post. 

3. Do not just promote yourself. 

You've seen it. I've seen it. We have all seen it... That one Facebook page that only talks about themselves. If you only post about what you are doing and what you can do then it will take away from your service or product. Post information that will help your following. 

Post for the people, not just for you! 


If you avoid these simple mistakes then you are one step closer to moving your business forward. 

Would you like a free Social Media Marketing Kit?  Click Here.

Get "The Fuel Tank" in your inbox everyday. A daily roundup from across the web of articles & tools for digital marketers and ministry-minded promoters of Bible Truth.  Click Here for today's copy and sign up. 


Austin Glanzer is a young entrepreneur and avid marketing idea enthusiast. He is currently working for PurposeLaunch Marketing developing online promotional strategies and learning more and more every second. You can contact him at [email protected].

We all have heard it. Social Media outreach is a must in today's society. But do you really take the time to strategize your social media use? Have you even thought about a social media strategy or this type of outreach for your ministry? Perhaps your social media promo efforts are sporadic at best.  A Facebook post can mean nothing if you do not have a vision to implement behind it. Think about the opportunity to reach people with the Truth right from your fingertips. Here is a short video explaining the importance of Social Media. Although this video is geared toward small business, I'm sure God can help you apply it to your ministry.

Contact us for a free initial consultation, free organizational evaluation tools like this, or any specific questions. Check out the Portfolio page with all of our recent work to get an idea of what we can do for you.  

Contact Information:

[email protected]

Click below to watch a short video about the power of promotion through social media, then download a FREE resource I put together with 10 Tips on being more strategic with Facebook in your ministry. 

Please also consider checking my daily digest of articles and resources from across the web on social media and ministry.  We do the work of pulling it together for you so all you need to do is "fuel up."     Click here  - www.Fuel.PurposeLaunch.com   

By now I'm sure every person on this planet, if not universe, knows that LeBron James is returned to his home state to play for the Cleveland Cavaliers. This act of one man could go down as one of the biggest moves in NBA history and it sure has people talking a lot. LeBron is checking out of one of the most talented teams in the league and joining a team that needs to rebuild. LeBron took them all the way to the championship last year. What a boost for this hometown. Here are 4 takeaways from LeBron’s Decision 2.0 that I think apply to marketing, outreach and promotion of organizations.

1. People respond well to a classy act.

   From the beginning of his free agency LeBron stated that if he were to leave Miami it would be to go to Cleveland and Cleveland only. He knew that there was some unfinished business to take care of in Cleveland. This time around he did not flamboyantly tell the world where he was going by hosting a TV show. He wrote an essay. A simple essay. This essay literally brought people to tears in Cleveland. People in Cleveland instantly felt loved, and they felt like they can win a championship next year. Even some people from Miami feel warm and fuzzy by his decision because of the way he conducted it.

Keep the marketing of your message clear and direct, deliver on your promises and be classy with your method and means of delivery.  People will listen and buy into it.

2. It's hard to beat warm and fuzzy.

   Have you ever heard someone say "I just can't stand a feel good story."? Of course not! The story of LeBron James is nothing short of a fairy tale. A boy from Akron Ohio gets drafted to the nearest NBA team as the #1 pick. He turns the city around instantly by winning games, MVP awards, and Conference Championships. But every good story has to have a tragedy, the boy moves to Miami. In Pilgrim's Progress terms this move is like him going to Vanity Fair, like he was turning his back on all things true and right that had gotten him where he was. Not only does the boy move there, he becomes ultra-successful after the move. His hometown was crushed.  Now we all are living in the “warm-fuzzy” of the happy ending. That boy decides to go back to the city where he is from to be the hero and help the city with his ultra-success and people love it!

Communicate your message with some warm and fuzzy stories and people will be drawn in and listen.

3. Secure Social Sphere Support.

One thing that LeBron has been good at is securing support. Although he is probably the most hated player in the NBA, he is also the most loved player in the NBA. Say what you want about his decision to go to Miami in 2010. He had the whole state of Florida (except Orlando) happily accepting him. If you can secure support in your decision-making and direction your network and potential network will grow in their belief and support of your purpose. The people will join, buy, accept and promote.  They will retweet you. They will talk about your on their LinkedIn page or Facebook page. They will share your accomplishments. They will cheer your success and help it endure. That is what LeBron has done with Cleveland in a matter of 3 hours today.

Be social online and in person. Share your story, ask for input and call people to action.  Develop the social sphere. That's the best way.

4. One person can make a huge difference.

Now we all know LeBron is the best basketball player in the NBA, but there was a time when he was not. He learned by failing multiple times that it takes hard work to be successful. Sure he does have a God gifted ability to play basketball, but he works hard. You too can be the best at your industry if you are willing to work hard. Making the choice to consistently work hard in your area of giftedness will put you head and shoulders above your competition. Sure you’ll stumble, have bad days and fail, but you will also be steadily progressing toward your end goals and purpose.  All the while if you’re communicating your message in a classy way, telling a good story to new and old friends alike and constantly developing and maintaining your social sphere, you’ll see the marketing and promotion of your organization cause your mission and purpose for existence to leap ahead, build success and grow.

Congrats LeBron on returning home, and proving that Miami is truly just a vacation spot.

Want more help and information?

Would you like a free Social Media Marketing Kit?  Click Here.

Get "The Fuel Tank" in your inbox everyday. It is a daily roundup from across the web of articles, tools and resources to educate, inspire and empower digital marketers and ministry-minded promoters of Bible Truth.  Click Here for today's copy and sign up. 




Austin Glanzer is a young entrepreneur and avid marketing idea enthusiast. (also known as my kid)  He is currently working for PurposeLaunch Marketing developing online promotional strategies and learning more and more every second. You can contact him at [email protected].

Looking to have your website make a great first impression? First impressions are one of THE most important assets that a website can have. People choose to leave or stay on a webpage in literally seconds. You don't want your website showing up to a meeting with a grape jelly stain on its pants. Here are 8 websites that know their market and are staying trendy. Perhaps these will give you some ideas on how to update your site and make it POP.  What sites have you come across that you think really grab attention and draw you in?

Several years ago, Pope Benedict XVI encouraged Catholics to use the web and social media to reach others . In a video released by the vatican on YouTube , he says in part, “So that the Church and its message continue to be present in the great “Mars Hill” of social communications as defined by John Paul II and so that it is not a stranger to those spaces where … people search for answers and meaning in their lives, you must find new ways to spread voices and images of hope through the ever-evolving communications system that surrounds our planet.”  Pope Francis has recently said much the same as recorded in this article from the National Journal. 

Due to this from the Pope, the Vatican added a YouTube account, a personal Facebook page for Pope Benedict then,  and for Pope Francis now, an iPhone app and Facebook app. Outside of the Vatican, many of those in the Church have heard the call and startedblogging and creating other online resources like Open Source Catholic .

If the leaders of the Catholic church are advocating social media use for Catholic outreach, shouldn't we be engaged in a social media strategy for our ministires of solid Gospel truth? 

Most of us have used old outreach options such as “door to door” newspaper ads, radio spots, phone calling and post cards for years. Not that these are wrong, but if they are effective, they are also expensive, require a lot of effort and often annoy as many people or more than they reach. 

Why should we help people find truth? Well, because they are looking for it.

Why should we use social media and the internet to help them find truth? Well, because that is where people look for information – the information highway. 

Check out the Pew Forum on Religion & Public Life , about 92% of Americans believe in a higher power, 28% have left the religion of their childhood and 16% don’t identify with a particular religion at all. This means that there are people who are unattached and searching within those who believe in a higher power, and many of these folks are actively searching for answers, especially when life is difficult and certainly as God leads and draws them.

Is your ministry involved in this outreach medium? Is your ministry part of the conversation in social media. Can those who are using social media to find answers, truth and local help find you? If not, don’t miss the opportunity. Get involved today. Put a strategy together and use this mostly FREE and highly highly utilized communication channel to expand your reach.

If you need help or advice, don’t hesitate to contact us at PurposeLaunch Ministries. Our purpose is launching yours.

Click on the offer below for more help and free resources.


- Mike Glanzer

• What if you could promote your ministry more effectively for less money? Even better what if you could reach people in your church with more truth every day of the week as well as the folks in your community or around the world ? You can!

• What if you could have short services and give people truth through video, written and spoken word, pictures and conversation and know that every day, every time the Word would be heard by 50-500 people or more? You can!

• What if this communication was free? It is!

• What if you could grow your ministry, whether a business that is involved in Christian Education, Christian Literature, Christian Camping, Christian music or as a local church with promotion that is cheaper and more direct than ever before? You can!

• If this were all true, would that excite you?

• Would you feel an obligation to rise to the occasion, meet the opportunity head on and deliver?

• Would you feel negligent with the Truth if you didn't have those services and communicate with those people or promote your ministry or church through this means?

If you answered with a resounding "YES," then welcome to the world of social media for ministry.  I know you've heard of Facebook and so on, but perhaps you've not considered how vital it is to be utilizing all of this strategically and consistently.

Many folks age 45+ in ministry think of Facebook, Twitter, YouTube and LinkedIn as complicated or for teens or for big business or maybe even as a "time waster."  The truth is that social media is where 75% of the people in your church and community are spending a lot of their time.

They are on the social sites before they get out of bed in the morning and after they go to bed at night.  They are checking Facebook or Twitter in the elevators, on the sidewalks, in their living rooms, in waiting rooms and even in the bathroom.

Social media is a great way to connect with your people, the community and the world all week long almost 24/7. It is a great way to extend your ministry, promote your ministry and communicate Bible Truth. 


If you aren't using social media to communicate truth, Please consider it.

Click below to watch a short video about the power of promotion through social media, then download a FREE resource I put together with 10 Tips on being more strategic with Facebook in your ministry. 

- Mike Glanzer

In America a bit over one quarter of every hour is spent on social media. Will they see your ministry? What dialogue are you having with them? For more recent social media stats, click here to check out this info graphic from Marketing Pros.

- Mike Glanzer

Apart from having a regular website, every local ministry or local church owner should consider getting a mobile optimized website for their ministry or local church for these key reasons:

1. Mobile technology use has grown like crazyover the past couple of years. It is estimated that 91% or 285 million Americans are mobile phone subscribers and are increasingly using the phone for text messaging and Mobile web access. Even in developing nations, people may not have running water or decent housing but they still own a mobile phone. Mobile phones are no longer the preserve of just the elite few, but have become a common place device that even kids own. To ignore the ministry or local church potential of reaching out to your members, parents or potential members through the mobile medium is akin to committing outreach suicide.

1. Mobile phone devices have developed from the simple cell phone that can make calls and send/receive text messages. As you know, smart phones are all the rage and they have such tremendous capabilities that they are like a phone, a computer, a TV and personal organizer all rolled into one. They aren’t just used by the young either. My parents who are …. Well above 60…. Are very able on their phones and mobile devices. They use their phones, like most younger folks to access the internet more than they do on a desktop or laptop computer. Not optimizing your site for mobile means will definitely lead to lost ministry or local church.

1. Like my parents, more people are using their phones to go online rather than using their personal computers. Especially for local information. Coupled with the proliferation of wireless hotspots in public areas, mobile phone users can access the internet from more places like shopping malls, restaurants and colleges. They find it more convenient and less of a hassle as they can use their mobile phones while on the go. It also provides them access to their favorite social media connections like Facebook and Twitter, helps them to get directions using the GPS applications and provides them with entertainment as they listen to music and play computer games. In other words, more and more people are choosing the mobile phone as the internet connection of choice.

Check your church or ministry website now on your mobile phone. Does your page look very very small and hard to read or does it perfectly fill your screen with menu options easily assessable?Check out www.purposelaunch.com on your device. We are optimized for mobile so you can see how a website should look. If you’re not optimized, ask your IT guys to help or contact us. We can help too.


- Mike Glanzer