Is Your Ministry Website Optimized for Mobile Devices? It Should Be.

Apart from having a regular website, every local ministry or local church owner should consider getting a mobile optimized website for their ministry or local church for these key reasons:

1. Mobile technology use has grown like crazyover the past couple of years. It is estimated that 91% or 285 million Americans are mobile phone subscribers and are increasingly using the phone for text messaging and Mobile web access. Even in developing nations, people may not have running water or decent housing but they still own a mobile phone. Mobile phones are no longer the preserve of just the elite few, but have become a common place device that even kids own. To ignore the ministry or local church potential of reaching out to your members, parents or potential members through the mobile medium is akin to committing outreach suicide.

1. Mobile phone devices have developed from the simple cell phone that can make calls and send/receive text messages. As you know, smart phones are all the rage and they have such tremendous capabilities that they are like a phone, a computer, a TV and personal organizer all rolled into one. They aren’t just used by the young either. My parents who are …. Well above 60…. Are very able on their phones and mobile devices. They use their phones, like most younger folks to access the internet more than they do on a desktop or laptop computer. Not optimizing your site for mobile means will definitely lead to lost ministry or local church.

1. Like my parents, more people are using their phones to go online rather than using their personal computers. Especially for local information. Coupled with the proliferation of wireless hotspots in public areas, mobile phone users can access the internet from more places like shopping malls, restaurants and colleges. They find it more convenient and less of a hassle as they can use their mobile phones while on the go. It also provides them access to their favorite social media connections like Facebook and Twitter, helps them to get directions using the GPS applications and provides them with entertainment as they listen to music and play computer games. In other words, more and more people are choosing the mobile phone as the internet connection of choice.

Check your church or ministry website now on your mobile phone. Does your page look very very small and hard to read or does it perfectly fill your screen with menu options easily assessable?Check out www.purposelaunch.com on your device. We are optimized for mobile so you can see how a website should look. If you’re not optimized, ask your IT guys to help or contact us. We can help too.


- Mike Glanzer

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