If you're in business, you should have a Facebook Business Page and you probably do. However, there are many misconceptions about using the page for marketing you business online. Here are three mistakes we want to help you avoid so your business can thrive.
In this part of the series, we'll talk about how to check the actions of your users on your website. What pages users visited most often, what pages they entered your website through, and what pages did they exit from. We will also give some advice on data-driven decisions you can make on your website and content based on this information.
Your business should be using Google Analytics regularly (weekly at least) to see how your web traffic is doing. You can draw great conclusions from this data and make strategic data driven decisions. Download our free 15 point guide for a handy reference.
How a small business should use Google Analytics Part 1. Every small business owner with a website should be checking Google Analytics to see how their website is doing regarding its visitors. There are tons of data driven actions you can take to help your business once you understand what some basics of Google Analytics mean. You can learn some of the basics right here.
3:11 Audience Section Info
5:10 Examples of actions you can take to help your business based on data from Google Analytics
6:00 Definitions - Uses, Sessions, etc.
7:05 Ghost spam and bots and your numbers