You're sitting at your desk, working hard on that project that you should've started yesterday. The only thing rising faster than your probability of imminent unemployment is your blood pressure. Your phone rings. You don't recognize the area code, but you answer it anyway. "Hello sir, I'm John Doe from XYZ solutions, do you have a minute to hear about my business?" That was the absolute last thing you needed on a stressful day on the job.

John Doe is sitting somewhere on the other side of the country with a seemingly endless list of numbers in front of him. As soon as he gets denied, he moves onto to the next number. He does this for eight hours a day. He couldn't care less if he interrupts your busy day at work, your family dinner, or your Florida vacation. When the end of the month comes, John and just can't figure out why he's not hitting any pay dirt. The answer is simple - many outbound marketing methods such as cold-calling are not effective. Even worse, they often tarnish the brand of the business they are trying to build.

So what is outbound marketing anyhow?  Outbound marketing is most any kind of traditional marketing that interrupts the potential customer or client. It is usually illustrated as using a bullhorn to broadcast your business's message loudly in hopes that someone who is interested will hear or see and respond.  Ads during your favorite TV show or radio top hit playlist qualify as outbound marketing. Numerous postcard ads and "junk mail" that fills your recycle bin are also outbound culprits. Ads that pop up on your screen while playing a game on your phone is outbound marketing. And yes, cold calling people during their busy day is outbound marketing. 

What is wrong with outbound marketing? In all fairness, most business marketing strategies may want to try an element of outbound marketing in their over-all strategy, but not to the extent businesses would have used it even 10 years ago.

As technology advances, our patience diminishes. We have begun to see any and all inconveniences as avoidable via technology (and tech companies are noticing). Gmail recently expanded its spam control capabilities by making an option available that recognizes mass emails and gives you the options to reroute these out of your sight. DVRs give us the ability to fast-forward through commercials, subscription-based radio touts commercial-free listening. Netflix and many other services allow people to PAY NOT to see outbound marketing. Caller ID and apps for smart phones protect us from unwanted calls. Some business owners try to power through by pumping more and more money into their outbound marketing, while others adapt their strategy. Those who adapt, switch to inbound marketing.

Traditional outbound marketing is slowly dying. Oh,  you'll experience it and even some times decide to use it, but there are better ways to do business and reach people in your market.  If inbound marketing is a new idea to you or you don't know much about it, we invite you to learn more about it at the links below.  We would love to have a conversation with you about how your business marketing strategy could utilize inbound marketing to more effectively and efficiently reach people who will come to you ready to purchase.  Give us a call or shoot us an email. Let's talk soon.   

 Efficiency and time-management are crucial to running a successful business, no matter the size. While this seems to to be a generally accepted principle among business owners, few see their own fault in regards to inefficient and nonspecific marketing.  They buy radio ads, send mailers to a huge mult-zip code area, or try blanket local paper advertisements crossing fingers and hoping the right people will see the ad and respond with a purchase. 

Target Marketing - Nuclear vs. Strategic Advertising

Traditional advertising that many of us are used to (as mentioned above) is similar to a nuclear blast. It hits the target, but wastes so much else.  Newer methods pf marketing allow for a strategic target market of just the kind of customers you want. You don't waste money reaching a group of people who aren't a good fit for or won't be interested in your product or service. However, you CAN reach specific people with specific incomes who ARE intersted in the exact service or product your business sells. You can even target people who buy from competitors.  Wow ! Additionally, this type of marketing is affordable even on a small business budget. 

Did you know that you can even tarket specific people who have visited your website or clicked on a Facebook ad. You can also create targets based on your current list of customers or clients which allow you to find an audience very similar in demographics to your current customer base.

Do you have a group of customers who are your regulars, ones that love your business, ones that pay on-time gladly and think of your product or service as a great value?  You can now reach more of THAT type of customer through target marketing.   You have got to try this !I This method of advertising and promotion is efficient, cost effective and affordable. It leads to great success when done correctly and consistently.  

In 2015, during a conversation over McDonald's filet-o-fishes, Donald Trump gave Jared Kushner the task of managing his Facebook advertising. This proved to be one of the best decisions Trump made during his campaign. Kushner set up shop in an unimpressive San Antonio office building, and, with one hundred employees, led Trump's vast social media campaign that won him the White House. You can read the article about this in Forbes Magazine here. 

Trump and Kushner were able to win the United States Presidency using target marketing and marketing analytics. What are you doing to reach the people who need your good or service? Instead of wasting time sending mass emails and promotions, find those who want to hear from you and watch your business grow. 

Read the 7 Lessons from Trump's Social Media Strategy You can Use for Your Business.

Content on your website should not just be about you.  It should focus on your potential customer.  You are in business in a particular area. You have expertise which you hope others will compensate you for.  Give away some of your expertise for free via your website. 

Don't you get tired of seeing the same ol' type of advertising?  

Help solve the problems associated people who need or will need your help in the future. Are you an investor? If so, then write some content that helps people with budgeting. Do you own a gym? Write some articles or post a video on your website that explains how to get in shape after an injury.  You get the idea.

What you write about should seem simple to you since you are an expert.  For the person in need of your services, it will be a help, a breath of fresh air in a world of "we are bigger," "we are better," we are cheaper" ad bombardment. 

As you post on your site and social media, you'll eventually raise awareness of your business, increase your own credibility and connect with potential customers. 

So, if you are currently marketing your business online and have not put a great deal of thought into the content on your website, you may be making an incredibly costly mistake. The content on your website is invaluable for a number of reasons. First of all it gives visitors to your website their first impression of your business and the products and services you offer.

Additionally, the content on your website can influence the size of the target audience you are able to reach by helping to improve your search engine rankings. With your content capable of doing so much, it is clear you should be hiring a professional content writer to assist you writing the copy for your website. This article will delve deeper into the importance of providing accurate, concise and informative content on your website when you are marketing online. 

Finally the content on your website is very important because it can greatly influence your search engine rankings. This is critical because high search engine rankings help your business to reach a considerably larger audience. Internet users are typically looking for information quickly and want immediate results to their inquiries. Search engines understand this profile and write complicated algorithms which help them to supply the most relevant websites when a user searches for a particular word or phrase.

This is important to business owners because Internet users realize the value of search engines and are likely to only visit websites which rank well in the search engines. This includes websites which rank on the first page or two of search results. Your business might sell football jerseys and you may have a well designed website, a superior inventory and excellent prices but if your website does not rank well in search engines you are missing out on a great deal of free advertising.

If your website lands on the third page or lower most visitors who search for relevant terms will not likely visit your website because they will have found what they were looking for on earlier pages. This is where the content on your website becomes important. Websites containing content which has been optimized for particular keywords will likely rank well with search engines. Hiring a writer skilled in writing optimized content can help to improve your search engine rankings so you can reach more potential customers. 

If you are a DYI business owner or marketer, we have some great resources for you in our Resource Area.  Be sure to check out the Launch Library and the Fuel Tank.

If you would like some help with your online marketing, social media presence and more, read more about our strategy here and get in touch for a free consultation.  

An interview with Jared Kushner, the President’s son-in-law appeared in Forbes Magazine just after Trump’s stunning win in the election. The article was entitled,

How Jared Kushner Won Trump the White House.
Now you may or may not like Trump for any number of reasons on either side, but everyone admits it was a shocking win. How did he do it and what can learn from his campaign strategy that can apply to your small business digital marketing and specifically your social media marketing strategy.

Here are 7 takeaways from the article in Forbes Magazine. These conclusions and others that are similar can be found other places as well across the web, but I’ll source my points using the one intriguing article in Forbes.

Here’s what can be applied to your small business digital marketing & social media marketing that’s been proven to work.

1. Social Media is the best way to communicate your message on the internet (A Great Website Alone is Not Enough.)
From Google AdWords to websites and retargeting efforts, there are a plethora of ways to communicate online.  Most small businesses and their leadership conclude that a great looking website with a fantastic home page or online video section is enough.  Many erroneously believe they can throw in a Facebook page with pictures from last month’s office party or some braggadocios claims of being better than the guy down the street and their small business is all set with online marketing.  If they happen to post some Hootsuite or Buffer generated content, then they think they are advanced.

Like Trump’s opponents and specifically Hillary who spent about twice as much as Trump on her campaign, these type methods on their own lead to a lack luster and losing strategy. The article mentions that Hillary followed the Obama digital marketing / social media playbook, which was advanced for 2012. However, according to the article, much has changed with social media and digital marketing since 2012.  Fantastic websites aren’t enough anymore. You must take full advantage of social media and specifically Facebook to succeed in today’s marketing and competitive atmosphere. What is your social media strategy and how can you learn from this winning strategy? How much traffic does your website have without social engagement?

2. If you must pick one social media channel, use Facebook.
According to the article, the decision that “won the presidency for Trump” happened on Trumps private 757 the previous November in 2015. Trump and Kushner were conversing about the campaign’s lack of use of social media over McDonald’s Filet-O-Fish sandwiches.  Trump asked Kushner then and there to take over his Facebook initiatives.  

Kushner called some friends to help him learn how to set up some Facebook advertising. He experimented first with Trump merchandise. I assume specifically it was hats.  Within a very short time they want from selling $8000 worth of merchandise a day to $80,000 per day.  Kushner knew Facebook was the key way to communicate all the messages to the masses.  How are you reaching the masses in your target area using Facebook? How consistently strategic are you?  You can check out a social media usage comparison graphic here.  

3.  Slogans and Themes Work Great
I am sure you noticed like I did that simple slogans and themes worked great for this candidate.  Again, agree or disagree is not the point here, but from MAGA to Crooked Hillary to Drain the Swamp, it seemed during the election (and even since in his presidency) every few weeks brought a new slogan or theme which was repeated over and over on Facebook where it was then shared by millions of followers and went “viral.”  How are you using slogans and themes to captivate your target audience and shape their conversations and thinking?

4. You Probably Shouldn’t Attempt to Do It Yourself
Although Trump may or may not (depending on your perspective) seem very capable with his Twitter account, according to the article, Trump is a print kind of guy even to the point of handwriting notes which his assistants scan and attach to emails. He really isn’t a techie kind of person. He also was obviously extremely busy. Trump delegated his Facebook initiative to others to carry out for him. 
He and his team provided the ideas, the content and the themes, but others made it happen.

​What capable and strategic person can you delegate this extremely important task of online communication to and expect results? Is the return on investment worth allocating budget dollars toward for your small business? Many small business owners opt to delegate to an assistant or front office person who isn’t a marketer or one who is following online marketing trends and best practices. The dollars saved probably aren’t as much as the extra revenue to be gained from potential customers you’re missing out on.

5.  Dollar for Dollar there is no better way to reach people with your message
Trump spent about half of what Hillary spent on this election. Conventional wisdom and history itself said that the candidate that spends more always wins.   However, we know that in this case like so many others with this election, the status quo was upended.

Data-driven decision-making, the low cost of Facebook advertising compared with other traditional marketing costs and the power of social sharing kept the costs low in comparison.  Even with less spending, the campaign could reach more of the exact people they knew would be ideal Trump supporters with a message they knew would resonate with them. 

Through robust Facebook advertising features, they could stay in touch with them day after day for thousands less than traditional means of staying in touch with supporters such as direct mail campaigns, phone calls or tv ads. Are you spending way too much on conventional forms of advertising like direct mail, radio, billboards etc. when you could save money and reach more of the right people with your message? Have you compared the costs?

6. Make decisions about online and social media use based on data, not gut feelings
Eventually Kushner took over the campaign’s Facebook data management.  Through only about 100 workers analyzing data in an undescriptive looking building in San Antonio, Kushner could make decisions on marketing and spending with pin-point precision. What about your decisions for marketing? Are they based on data? Do you know your Facebook page usage trends? Do you know how many website hits you’ve had in the last six months? Do you know what pages are being visited and have you thought about how to improve those pages and add calls to action to capture more interaction and engagement?

7. Figure out who your target audience is and reach out to them with messages that resonate and engage.
As the data kept rolling in, Kushner and his team could continually hone their spending, their target audience, and reach them through Facebook.  He could tell which messages people responded to better, which issues mattered most and what was most relevant in their supporters’ thinking on any given day. He could spend money strategically to reach narrow segments of their audience with specifically crafted messages saving money by not spending on mass media to reach people who didn’t care about a theme or cause.
 
The article quotes the former CEO of Google, a Hillary supporter, “Jared understood the online world in a way the traditional media folk didn’t. He managed to assemble a presidential campaign on a shoestring using new technology and won. That’s a big deal. “How well do you know the people most likely to respond to your message? How are you crafting your messaging to captivate and engage them?
 
Summary Conclusions for your Small Business Digital Marketing and Social Media Marketing Strategy

• Flashy websites with bells and whistles are not enough. In fact, some are probably over done especially if you are not connecting with your specific target audience on social media throughout the week.
• When it comes to social media, Facebook is the best option.  Utilize your time and energy by focusing on Facebook. Twitter can be important for some, but spend your money on Facebook.
•  Pick some slogans and themes monthly and speak to those themes to your target audience.  Spend some money to reach people outside of your current followers and compel them with good information to follow your page, visit your website and eventual connect with you personally as a customer or client. Those who don’t come to your particular small business will still be educated in your specialty area if you content is good. This will help credential you as the local expert and keep you “First in Space” in your marketplace. Your efforts online won’t be wasted.  They will pay off by raising awareness, appreciation, your authority and eventually helping you acquire leads. Watch the video on how this works here.
• Dollar for dollar, there really isn’t a better way to reach your current business customer community and the people outside your current clientele with a heightened awareness of your business. You can speak to the issues that your exact target market faces. You can help them solve the problems they face that you and your business have the answers to. Instead of trying to out-wow the competition with your advertising, you can speak directly to those who are looking for your expertise by reaching narrow segments of your market space for less money spent.
• You can see the results through data and make decisions on spending and messages that are accurate and not just feelings.
• What can you do better with your Facebook page and other web properties? Some are using them to reach millions and others neglect them.

At Purpose Launch, one of our biggest objectives is to help small businesses like yours utilize the full power of digital marketing at the best prices possible.  Don’t try to DIY unless you have professionals on your staff. If you do have some capable people, great, have them check out our Launch Library for helpful DIY information.

Also, subscribe to our weekly digest of digital marketing best practice articles from around the web. We call it The Fuel Tank. Click here to see this week’s edition and sign up to get a free copy in your inbox each week. 

 We encourage you though to dedicate some financial resources to your online marketing. This commitment will help insure you and your team are accountable to use the tool effectively and consistently.  You will reach your community in a whole new way like never before.

Get in touch with me and let’s have a conversation.  I would love to be of help to you and your business.

Watch our short videos to learn more about how this type of marketing can work for your business.  Click Here. 

​Read the article referenced above: 
​How Jared Kushner Won Trump the White House - Read the article in Forbes Magazine

They say the definition of insanity is doing the same thing over and over again and expecting different results.. It is easy to fall into a trap like this especially if your business isn't really about charts, graphs and numbers.  Perhaps your business is about fixing things for customers or helping pets heal or physical therapy for those struggling to get back on their feet. So many of our local business owners don't want to have to deal with the business side of their business. To them it is a necessary nuisance. Yet in order to make a profit, in order to pay the bills and put some back for the future, it must be part of our life..  I came across this article from Duct Tape Marketing (a great resource by the way) about creating a marketing plan that is repeatable. Put it together once and then simply examine it and tweak it as you need to throughout the year.  You can read the article here.  



If you feel we can be of help to you at Purpose Launch, please let us know. We live in Niagara, Wi and know the area well. We have a digest of practical helpful marketing advice from around the web. You can read it and subscribe to it by clicking here. 

 Here are some tools that are free assessments you can download as you think through your marketing strategy.  Just click here for the tools. 


Feel free to contact me if you'd like a free one hour consultation about your business.

Posting to Facebook is great! You can engage customers, share new ideas, and promote your business. If you post the right way it can be very effective! Here are 3 posting errors that you should watch out for. 






1. Do not use too much punctuation!!!!!!! or too MANY CAPS........

Punctuation is great!!!! It gets the little voice in every person's head to either yell!!! or question???? But it can take away from your message............. DO YOU GET WHAT I'M SAYING??????  It can be ANNOYING.

Keep your punctuation and capital letters to a minimum. 

2. You do not need to engage every person in every post.

It is ok to sometimes post something to a targeted group of people!  A lot of people who post to Facebook try to engage every single person who likes their page. This can actually minimize the amount of specific helpful information you can post. Think of your audience in various segments understanding the needs and questions of each. Post in a balanced way with a good mix of info for all groups. 

Take the time to establish a target group to attract with a post. 

3. Do not just promote yourself. 

You've seen it. I've seen it. We have all seen it... That one Facebook page that only talks about themselves. If you only post about what you are doing and what you can do then it will take away from your service or product. Post information that will help your following. 

Post for the people, not just for you! 


If you avoid these simple mistakes then you are one step closer to moving your business forward. 

Would you like a free Social Media Marketing Kit?  Click Here.

Get "The Fuel Tank" in your inbox everyday. A daily roundup from across the web of articles & tools for digital marketers and ministry-minded promoters of Bible Truth.  Click Here for today's copy and sign up. 


Austin Glanzer is a young entrepreneur and avid marketing idea enthusiast. He is currently working for PurposeLaunch Marketing developing online promotional strategies and learning more and more every second. You can contact him at [email protected].

We all have heard it. Social Media outreach is a must in today's society. But do you really take the time to strategize your social media use? Have you even thought about a social media strategy or this type of outreach for your ministry? Perhaps your social media promo efforts are sporadic at best.  A Facebook post can mean nothing if you do not have a vision to implement behind it. Think about the opportunity to reach people with the Truth right from your fingertips. Here is a short video explaining the importance of Social Media. Although this video is geared toward small business, I'm sure God can help you apply it to your ministry.

Contact us for a free initial consultation, free organizational evaluation tools like this, or any specific questions. Check out the Portfolio page with all of our recent work to get an idea of what we can do for you.  

Contact Information:

[email protected]

Click below to watch a short video about the power of promotion through social media, then download a FREE resource I put together with 10 Tips on being more strategic with Facebook in your ministry. 

Please also consider checking my daily digest of articles and resources from across the web on social media and ministry.  We do the work of pulling it together for you so all you need to do is "fuel up."     Click here  - www.Fuel.PurposeLaunch.com   

• What if you could promote your ministry more effectively for less money? Even better what if you could reach people in your church with more truth every day of the week as well as the folks in your community or around the world ? You ca

• What if this communication was inexpensive or even free? It is!

• What if you could grow your ministry, whether a business that is involved in Christian Education, Christian Literature, Christian Camping, Christian music or as a local church with promotion that is cheaper and more direct than ever before? You can!

• If this were all true, would that excite you?

• Would you feel an obligation to rise to the occasion, meet the opportunity head on and deliver?

• Would you feel negligent with the Truth if you didn't have those services and communicate with those people or promote your ministry or church through this means?

If you answered with a resounding "YES," then welcome to the world of social media for ministry.  I know you've heard of Facebook and so on, but perhaps you've not considered how vital it is to be utilizing all of this strategically and consistently.

Many folks age 45+ in ministry think of Facebook, Twitter, YouTube and LinkedIn as complicated or for teens or for big business or maybe even as a "time waster."  The truth is that social media is where 75% of the people in your church and community are spending a lot of their time.

They are on the social sites before they get out of bed in the morning and after they go to bed at night.  They are checking Facebook or Twitter in the elevators, on the sidewalks, in their living rooms, in waiting rooms and even in the bathroom.

Social media is a great way to connect with your people, the community and the world all week long almost 24/7. It is a great way to extend your ministry, promote your ministry and communicate Bible Truth. 


If you aren't using social media to communicate truth, Please consider it.

Click below to watch a short video about the power of promotion through social media, then download a FREE resource I put together with 10 Tips on being more strategic with Facebook in your ministry. 


Please also consider checking my daily digest of articles and resources from across the web on social media and ministry.  We do the work of pulling it together for you so all you need to do is "fuel up."     Click here  - www.Fuel.PurposeLaunch.com   

An interview with Jared Kushner, the President’s son-in-law appeared in Forbes Magazine just after Trump’s stunning win in the election.

The article was entitled,How Jared Kushner Won Trump the White House.

Now you may or may not like Trump for any number of reasons on either side, but everyone admits it was a shocking win. How did he do it and what can the church learn from his campaign strategy that can apply to our desire to communicate to and reach people with biblical Truth.

Here are 7 takeaways from the article. These conclusions and others that are similar can be found other places as well across the web, but I’ll source my points using the one intriguing article in Forbes.

Here’s what can be applied to your church outreach that’s been proven to work.
1. Social Media is the best way to communicate your message on the internet
From Google AdWords to websites and retargeting efforts, there are a plethora of ways to communicate online.  Most churches and their leadership conclude that a great looking website with a fantastic visitor’s section is enough.  Many erroneously believe they can throw in a Facebook page with pictures from last month’s children’s program and their church is all set with online outreach.  If you happen to “live stream” or post sermons online, then they think they are advanced.

Like Trump’s opponents and specifically Hillary who spent about twice as much as Trump on her campaign, these type methods on their own lead to a lack luster losing strategy. The article mentions that Hillary followed the Obama playbook, which was advanced for 2012, regarding online sites. However, according to the article, much has changed with social media since 2012.  Fantastic websites aren’t enough anymore. You must take full advantage of social media and specifically Facebook to succeed in today’s communication atmosphere. What is your social media strategy and how can you learn from this winning strategy? How much traffic does your website have without social engagement?

2. If you must pick one social media channel, use Facebook.
According to the article, the decision that “won the presidency for Trump” happened on Trumps private 757 the previous November in 2015. Trump and Kushner were conversing about the campaign’s lack of use of social media over McDonald’s Filet-O-Fish sandwiches.  Trump asked Kushner then and there to take over his Facebook initiatives.  

Kushner called some friends to help him learn how to set up some Facebook advertising. He experimented first with Trump merchandise. I assume specifically it was hats.  Within a very short time they want from selling $8000 worth of merchandise a day to $80,000 per day.  Kushner knew Facebook was the key way to communicate all the messages to the masses.  How are you reaching the masses in your target area using Facebook? How strategic are you?

3.  Slogans and Themes Work Great
I am sure you noticed like I did that simple slogans and themes worked great for this candidate.  From MAGA to Crooked Hillary to Drain the Swamp, it seemed during the election (and even since in his presidency) every few weeks brought a new slogan or theme which was repeated over and over on Facebook where it was then shared by millions of followers and went “viral.”  How are you using slogans and themes to captivate your target audience and shape their conversations and thinking? You can check out a social media usage comparison graphic here.  

4. You Probably Shouldn’t Attempt to Do It Yourself
Although Trump may or may not (depending on your perspective) seem very capable with his Twitter account, according to the article, Trump is a print kind of guy even to the point of handwriting notes which his assistants scan and attach to emails. He really isn’t a techie kind of person. He also was obviously extremely busy. Trump delegated his Facebook initiative to others to carry out for him.  He provided the ideas, the content and the themes, but others made it happen. What capable and strategic person can you delegate this extremely important task of online communication to and expect results? Is the return on investment worth allocating budget dollars toward for your church?

5.  Dollar for Dollar there is no better way to reach people with your message
Trump spent about half of what Hillary spent on this election. Conventional wisdom and history itself said that the candidate that spends more always wins.   However, we know that in this case like so many others with this election, the status quo was upended.

Data-driven decision-making, the low cost of Facebook advertising compared with other traditional marketing costs and the power of social sharing kept the costs low in comparison.  Even with less spending, the campaign could reach more of the exact people they knew would be ideal Trump supporters with a message they knew would resonate with them. 

Through Facebook features, they could stay in touch with them day after day for thousands less than traditional means of staying in touch with supporters such as direct mail campaigns, phone calls or tv ads. Are you spending way too much on conventional forms of advertising like direct mail, radio, billboards etc. when you could save money and reach more of the right people with your message? Have you compared the costs?

6. Make decisions about online and social media use based on data, not gut feelings
Eventually Kushner took over the campaign’s Facebook data management.  Through about 100 workers in an undescriptive looking building in San Antonio, Kushner could make decisions on marketing and spending with pin-point precision. What about your decisions for outreach? Are they based on data? Do you know your Facebook page usage trends? Do you know how many website hits you’ve had in the last six months? Do you know what pages are being visited and have you thought about how to improve those pages to capture more interaction and engagement?

7. Figure out who your target audience is and reach out to them with messages that resonate and engage.
As the data kept rolling in, Kushner and his team could continually hone their target audience and reach them through Facebook.  He could tell which messages people responded to better, which issues mattered most and what was most relevant in their supporters’ thinking on any given day. He could spend money strategically to reach narrow segments of their audience with specifically crafted messages saving money by not spending on mass media to reach people who didn’t care about a theme or cause.
 
The article quotes the former CEO of Google, a Hillary supporter, “Jared understood the online world in a way the traditional media folk didn’t. He managed to assemble a presidential campaign on a shoestring using new technology and won. That’s a big deal. “How well do you know the people most likely to respond to your message? How are you crafting your messaging to captivate and engage them?
 
Summary Conclusions for your Church or Ministry
​

• Flashy websites with bells and whistles are not enough. In fact, some are probably over done especially if you are not connecting with your specific target audience on social media throughout the week.
• When it comes to social media, Facebook is the best option.  Utilize your time and energy by focusing on Facebook. Twitter can be important for some, but spend your money on Facebook.
•  Pick some slogans and themes monthly and speak to those themes to your target audience.  Spend some money to reach people outside of your current followers and compel them with good information to follow your page, visit your website and eventual connect with you personally at church. Those who don’t come to church will still be ministered to and your efforts are not wasted.  Watch the video on how this works here.
• Dollar for dollar, there really isn’t a better way to reach your community and people outside your church with the truth of Scripture. You can speak to the issues, be they hurricane or racial tension, from a biblical standpoint and remind people that the Bible has applicable truth for today’s world. You can speak to human needs such as guilt, despair,
• You can see the results through data and make decisions on spending and messages that are accurate and not just feelings.

​

What can you do better with your Facebook page and other web properties? Some are using them to reach millions and others neglect them.

At Purpose Launch, one of our biggest objectives is to help churches and ministries utilize the full power of digital outreach at the lowest prices possible.  Don’t try to DIY unless you have professionals on your staff or in your volunteer pool.

Dedicate some financial resources to this fantastic tool. This commitment will help insure you and your team are accountable to use the tool effectively on consistently.  You will reach your community in a whole new way like never before.

Although geared for marketing, you can learn a lot about how the process works from these short videos. Click here to watch. 

Get in touch with me and let’s have a conversation.  I would love to be of help to you and your ministry. Even if you do want to do it yourself, our website has many resources that will be helpful.

Almost all web online marketers concur that content is master. It's what keeps people notified, entertained and returning for even more. It's like meals that feeds your fans keeping them satisfied and contented, satisfying their peculiar flavors and hitting that wonderful area of demand.

Many neighborhood business owners balk at creating material- they either detest composing or cannot seem to generate ideas for material.

Today are some ideas to help you produce wonderful content:.

1. Offer the Facts.
Look for realities that will enlighten your followers then try and interact it in a fascinating method. For instance you could make a collection of "did you understand" posts or "globe record" blog posts. Of course these facts should be relevant to your particular niche.

2. Narrate.
Look for stories concerning products and people in your niche. You can draw from present updates stories like stars or viral YouTube video clips or you could reiterate historical tales that will charm your visitors.

3. Exactly what's New?
Individuals constantly exactly what to be savvy concerning the most up to date gizmo, development, technology or update. So be on the lookout for the latest advancements in your market and use that as product for your material. One method to do this is to sign up to Google Alerts; it's a service from Google that alerts you by means of email of the most current web and news material based on the topic you pick.

4. Create an Event Diary.
This works specifically well with the social nature of Facebook. Inspect the dates and places for sector events that are occurring both online and offline, then create a journal for the week or month and you'll find your fans eager to obtain the current occasion list from your local company.

5. An essential listing.
Every career or trade has an essential listing of important sources such as tools, components, must-visit websites and blogs. As a neighborhood entrepreneur, you could be innovative and compose various must-have checklists after searching your niche. For instance, a bistro owner can make a table courtesy resource, a wine checklist or cutlery checklist. A gym owner can compose on the essential points to have in your gym bag while a physician can develop a clinical information check-list to have before opting for surgical treatment.