They say the definition of insanity is doing the same thing over and over again and expecting different results.. It is easy to fall into a trap like this especially if your business isn't really about charts, graphs and numbers. Perhaps your business is about fixing things for customers or helping pets heal or physical therapy for those struggling to get back on their feet. So many of our local business owners don't want to have to deal with the business side of their business. To them it is a necessary nuisance. Yet in order to make a profit, in order to pay the bills and put some back for the future, it must be part of our life.. I came across this article from Duct Tape Marketing (a great resource by the way) about creating a marketing plan that is repeatable. Put it together once and then simply examine it and tweak it as you need to throughout the year. You can read the article here.
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Purpose Launch, LLC Advancement