How a small business should use Google Analytics Part 1. Every small business owner with a website should be checking Google Analytics to see how their website is doing regarding its visitors. There are tons of data driven actions you can take to help your business once you understand what some basics of Google Analytics mean. You can learn some of the basics right here.
3:11 Audience Section Info
5:10 Examples of actions you can take to help your business based on data from Google Analytics
6:00 Definitions - Uses, Sessions, etc.
7:05 Ghost spam and bots and your numbers