If you think a blog site is simply a platform for an individual's personal diary or theological rampage, think once again! Local church and ministry blogging is just one of the most recent, most popular methods to build your ministry, increase your enrollment or reach more people.
Here are a few reasons why every local church and ministry should capitalize on blogging.
Blogging is Easy and Inexpensive
Blogging is one of the easiest ways to improve your Google page rank and get your ministry noticed. Essentially, when you have a good blog going, and you keep it updated, Google’s search engines will notice your ministry before other similar ministries in the area, especially if your entire website has been built with SEO in mind.
It is simple to have a blog built into your website, and it is easy to either maintain it yourself or have your SEO company’s writers craft updates that will keep people informed and get your blog noticed most easily. Blog entries are inexpensive – even if you hire someone else to do them, they often cost less than $10 apiece. One word of warning – do not outsource to a non-native English speaker to write blogs for you! Writers in countries like India and Pakistan, as well as the Philippines and other Asian countries will write content for pennies on the dollar, but the results are not normally useable and can even result in a lower page rank. In a nutshell, you get what you pay for.
Blogging Is Immediate
You can write a blog entry and publish it immediately, so it’s up on your website just as soon as you’ve hit the “publish” button. You don’t have to worry about page structure, coding, or establishing links – and you don’t have to wait for an IT person to work your new information into his or her schedule. Those days of needing professional IT guys to run your website are almost over and they ARE over in regard to blogging. You can basically keep people informed on an up-to-the minute basis, if you want!
Blogging Converts To Leads For Your Ministry
Considering the fact that more and more people conduct internet research on their own before coming to a Christian school for a visit or before visiting a church, ministries that have a great looking website that includes a blog filled with useful information that is both helpful and educational tend to see a great return on investment once they’ve got the site and blog optimized.
Contact an individual or company that specializes in SEO, or learn more about SEO online to find out more about how blogging can help increase your outreach.
- Mike Glanzer
Purpose Launch, LLC Advancement
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