Efficiency and time-management are crucial to running a successful business, no matter the size. While this seems to to be a generally accepted principle among business owners, few see their own fault in regards to inefficient and nonspecific marketing. They buy radio ads, send mailers to a huge mult-zip code area, or try blanket local paper advertisements crossing fingers and hoping the right people will see the ad and respond with a purchase.
Target Marketing - Nuclear vs. Strategic Advertising
Traditional advertising that many of us are used to (as mentioned above) is similar to a nuclear blast. It hits the target, but wastes so much else. Newer methods pf marketing allow for a strategic target market of just the kind of customers you want. You don't waste money reaching a group of people who aren't a good fit for or won't be interested in your product or service. However, you CAN reach specific people with specific incomes who ARE intersted in the exact service or product your business sells. You can even target people who buy from competitors. Wow ! Additionally, this type of marketing is affordable even on a small business budget.
Did you know that you can even tarket specific people who have visited your website or clicked on a Facebook ad. You can also create targets based on your current list of customers or clients which allow you to find an audience very similar in demographics to your current customer base.
Do you have a group of customers who are your regulars, ones that love your business, ones that pay on-time gladly and think of your product or service as a great value? You can now reach more of THAT type of customer through target marketing. You have got to try this !I This method of advertising and promotion is efficient, cost effective and affordable. It leads to great success when done correctly and consistently.
In 2015, during a conversation over McDonald's filet-o-fishes, Donald Trump gave Jared Kushner the task of managing his Facebook advertising. This proved to be one of the best decisions Trump made during his campaign. Kushner set up shop in an unimpressive San Antonio office building, and, with one hundred employees, led Trump's vast social media campaign that won him the White House. You can read the article about this in Forbes Magazine here.
Trump and Kushner were able to win the United States Presidency using target marketing and marketing analytics. What are you doing to reach the people who need your good or service? Instead of wasting time sending mass emails and promotions, find those who want to hear from you and watch your business grow.
Read the 7 Lessons from Trump's Social Media Strategy You can Use for Your Business.
Watch this short video. Test Your Ad Skills. What's Wrong With These Ads?
Learn More About Great Ads Here -
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